How To Market IPhone Apps

So how do you market an iPhone app, I want to share a couple of things we’ve learned at Pinger. The Pinger product team and engineers are amazing. They’ve created 4 20 top 100 apps (Textfree with Voice, Textfree Unlimited, Doodle Buddy, and Stickwars to name a few). Textfree continues to be a top 100 free app over 2 years after it’s launch. Here are 7 things you may want to consider when marketing your iPhone app. It is really hard to get in and stay in the top 100, with a mediocre app (although it happens). Our first app, Pinger Phone, was in the top 100 free apps, for 15 days. It was a good app. Textfree Lite on the other hand was a great app (now replaced by Textfree with Voice). It was in the top 100 free apps for 375 days. It’s easy to use. It works. It’s something people need. Reviews have consistently been 3 1/2 stars for the lite version and 4 stars for the paid version. Not going to spend a lot of time on this one…so much has been written on iShoot’s success.