You will need a good set of tools. This will include an iPhone, a good computer, and an iPhone SDK for programming. You may also want to join the developer program by Apple to make your design and production job easier. If you already have a good computer and iPhone, the other tools should cost less than 200 dollars. You will need a variety of skills for knowing how to make the app. Not everyone has these skills, so you may need to study or hire someone who can do the tasks that you cannot. For example, you may need to hire a programmer if you are primarily a designer, or vice versa. Making an iPhone app successful will depend on the skills that each person can bring to the table. In some ways, an iPhone app is a little like building a business. You will need an advertiser, researcher, accountant, designer, architect, developer, and project manager.
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