One of the things I like most about Dan is that hes not just a talker, or a whiner hes a doer; an action man. The action people are the ones who are doing the best in these rough times. They try one thing. If it doesnt work, they try another, and another and another until they have success. One of my favorite quotes is from Muhammad Ali: I doesnt matter that you were knocked down 68 times. The only thing that matters is that you stood up 69 times.
Good email. Hope all is well with you. Just had to respond with a short story that would be of interest to you. I believe the underlying skill of knowing how to get publicity can permeate your life and provide you with insights & opportunities that the average turtle would never notice.
I was talking with a client of mine recently who does business with large internet publishers. He helps to monetize their websites by delivering advertisers who want to get in front of their audience. I asked him if any of his clients have subscriber lists that they are not monetizing to their advantage. The short answer was yes.
So we reached out to one of them, and offered to clean up their list (unsubscribe, old email addresses, etc.) at NO COST. In return, I wanted to learn about their audience and put offers in front of them that would be of interest. So we did just that. I surveyed their list and asked them what they were interested in. One of the questions I asked was if they would be interested in learning about how to Create and Sell iPhone Apps (since this is such a hot topic now).
An alluring percentage of people answered yes. So I went out and found the top guy in the industry that teaches people how to Create and Sell iPhone Apps, and partnered with him. We presented a webinar last Thursday eve on this very subject. Response was very impressive. 40 by Friday, when we intend to shut it down. Im sharing this for two reasons.
This is the exact same mindset I use when writing press releases. Thinking about what my audience wants. In the case of a press release, my audience is the reporter. In this case, my audience was (a) the list owner and (b) the subscriber. Just gave them what they wanted.
Same skill as generating publicity. Turtles dont think that way. My (subscriber) audience is also interested in learning how to create their own business repairing iphones and other electronic gadgets. We are currently in the process of creating a monthly subscription product for them. Weve recruited some gadget geeks to do the gadget repair part, and I will be doing the how to create a business part.
This may very likely lend itself to an opportunity to promote a stellar publicity expert. Know anybody that fits that description, The How to Create and Sell iPhone Apps webinar was so successful, I am taking it out on the road. Already have three list owners interested. Its me, Paul, again. Hows that for taking action, being creative and not becoming a victim of the economy, ABC news called and is interested in doing a national story on my sons PopcornForHungryKids program. Bringing out a film crew and following him. Youve got to love the guy.
I think you know my usual views about the company that produces it, which is why I had to pinch myself to make sure I was awake when I discovered they had actually produced a competent product. I guess I'm bucking for tech writer now. Thanks for dropping in! Mel, I don't think I could be a mail carrier; it all looks a bit too complicated for this old horse and buggy writer. I know absolutely nothing about the Canadian postal service except that I think they drive red trucks.
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