In my experience, Mossberg is right: The built-in mail client on the iPhone has been lacking for a while. Apple claims this is an issue beyond its control, or the control of any other email app vendor, because Gmail uses nonstandard technology that gives a speed advantage to the search giant’s own apps and sites.
Apple’s excuse reveals its anxiety over a growing focus for the company: online services. This is an area where Apple trails its big competitors: Google still owns maps, Facebook Messenger regularly tops the App Store charts, and Spotify continues to gain new subscribers even as Apple pushes its music-subscription service.
For what it’s worth, I don’t buy it. I use Microsoft Outlook on the iPhone, and it works perfectly fine with Gmail. Outlook is snappy and modern, complete with threaded messaging, email snoozing, and sophisticated filtering that ensures that what lands in my inbox is an actual message from another human. It’s what I want from Apple’s built-in app.
And I’m not the only person who thinks Outlook is a significantly better email client than Apple’s. Business Insider’s Stephen Tweedie agrees, as do several other writers here and at our sister publication, Tech Insider. For years, Apple was happy to provide the best physical computer or phone for users to access services from internet-focused companies like Google.
But as the company looks for new growth avenues as iPhone and Mac sales stall, it’s realizing that it needs to catch up - which is why it’s building three new data centers in the next two years. CEO Tim Cook is fond of saying that there are certain achievements that only Apple can pull off, thanks to its integration of hardware, software, and services. But increasingly, competitors like Microsoft, Google, and Amazon can do all three as well, and they have a decisive advantage over Apple when it comes to services. Catching up will be a bigger challenge than fixing a buggy Mail app.
Whether you switch from Android to iOS or buy a new iPhone, the first thing that would be (most probably) on your mind is to import Gmail contacts on the iOS device. And this has to be there on your priority list as your Gmail contacts are important to communicate with your colleagues. Fortunately, syncing Gmail contacts on iPhone and iPad had never been easier before. With iOS 11 or later, you can comfortably manage not just your Google Accounts but also several other services as well as their passwords.
The native password manager has taken away a lot of stress from managing accounts. 1. Launch Settings app on your iOS device → Scroll down and tap on Accounts & Passwords. 2. Next, tap on Add Account. 3. Next up, you need to select Google from the multiple available options.
4. Now, you have to enter your Google ID. Then, tap on Next. 5. Enter your password and tap on Next again. Note: If you have enabled 2 Step Verification, you will receive verification code which you need to enter in order to sign-in. 6. Up next, toggle the switch next to Contacts.
Then, tap on Save at the top right to confirm. For any user, who has set up iCloud and want to sync contacts from another account (or already have contacts on the device), they need to select a Default Account. 1. Launch Settings on your iPhone/iPad → Tap on Contacts. You can see the Default Account option if you are syncing more than one account. 2. Tap on Default Account. 3. Select Gmail as default account. At any time, you no longer want to keep Gmail contacts on your iOS device, you can easily delete them.
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