OS was the clear winner where English is the first language, as well as Japan and Sweden. There were gains for iOS in Canada, Egypt and Ireland. In India, both iOS and Android lost ground - thanks in no small part to the spike in feature phone usage investigated in our report. Elsewhere, Android enjoys a comfortable lead over the other OS options. The report revealed gains for Android devices of 13.6% in Malaysia, at the expense of iOS, which lost 13.8% of traffic share.
Android fared less well in Colombia, Spain and the USA. 1GB devices no longer the most used The report looked at the RAM landscape across 20 countries. Statistics showed a shift in usage from 1GB devices to those offering 2GB. 4GB devices are also beginning to make an impact on the overall scene.
Increased RAM offers some real benefits, such as running apps in the background for multitasking, and a generally smoother user experience. RAM is also a concern for running any Augmented Reality or Virtual Reality processes, and even playing games as processor and memory demands increase. The report highlights the most active bots and crawlers in the web traffic logs.
BingPreview was the most active bot in Q1 2018, accounting for almost 10% of total bot traffic included. The next most visible bot was Google’s mobile crawler with 5.5%, which masquerades as a Nexus 5X device. Yahoo’s “Slurp” accounted for only 2.6% of bot hits in our data. The report highlights all the top bots and provides the user agents you might expect to see in your logs.
“The feature phone segment has not gone away, and may even be making a resurgence. The growth in feature phone traffic in India underlines the fact that web publishers and service providers ignore users on these devices at their peril. Methodology: Reports are based on real website visits generated only by mobile devices. The web traffic is sourced from a global network of websites using DeviceAtlas for content delivery and optimization purposes.
That means that even in the apps which haven’t yet implemented the “swipe right to go back” gesture (like Apple’s Photos app) you can reach the top left “back” button easily. To reverse it, double tap again or touch somewhere else in the page. For those who recall Apple’s ad a while back about how you could reach everything on the iPhone with your thumb, this is a continuation of that thinking. Apple calls it “Reachability”, which sounds like something out of an unsuccessful Mad Men all-nighter.
After insisting it didn’t see the point in NFC, Apple has done an end-run on Android rivals by including an NFC-driven payment mechanism in the iPhone 6 and 6 Plus. Apple insists that ApplePay doesn’t store your credit card details - not in iCloud or even on your phone. Instead, American users (and at some undetermined date European users) can add the credit card they use on the iTunes store to the “pay” function on their phones. However, the phone doesn’t store the credit card number.
Via Apple, the phone makes a one-time secure connection to the card’s issuing bank, which then replies with a “device account number” (DAN) - in effect, an encrypted token of the card that is then stored on the phone. Like a one-way hashed password, it’s essentially impossible to work back from the token to the card.
The DAN is stored in the “secure element” of an NXP chip in the phone. When you come to make an NFC payment, you unlock the secure element via TouchID (thus providing a “cardholder present” authority to the issuer) and the DAN is sent via the retailer to the bank. The bank checks the DAN is valid (by hashing your stored details to see if that matches the transmitted one), and if it is, replies to the retailer confirming the transaction. Apple isn’t involved; it doesn’t keep any record of the transaction.
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