Ranking in App Stores can break or make an app. One of the first step to take in becoming an app entrepreneur is to familiarize yourself with all the app stores. Take time to go through their top charts and categories, check for big publishers, see their reviews and check to know what's trendy.
All app stores are not the same, the Google Play Store and iOS Store both have different practices and guidelines. Know them and understand how to differentiate them. Another thing is to familiarize yourself with the App Store Optimization (ASO). This can yield good results in the App stores search results and ranking charts. What this mean is that, don't just explore top apps and tables, try looking at the bottom of the charts to see what you can learn.
Know the things that lead to the failure of some apps, study them and pick one or two lessons from them. Study failures as well as successes. Get to know why they failed, is it the UX, concepts, graphics, marketing or lack of ASO, Consider the failures and try not to repeat those mistakes. Associate your app with other successful apps, try to study their format and see how it can fit into your app. Many apps fail because they are not flexible enough and stick too rigidly to their original ideas.
To drive in more traffic and to improve your app's performance you need to continually measure, test and analyze the usage of your app to know what's working and what's not. Always check your app analytics and run a monthly or weekly study to verify if your marketing actions are efficient and to understand user behavior.
Check your app monetization strategies and know which one to go with. In-app, freemium, and paid apps purchases are all app monetization strategies with various drawbacks and benefits. There are several millions of mobile applications in the market, so your number one priority should be to establish your presence and get a generous amount of user base for your app.
With that in place, you can then focus on your monetization strategy by studying the competition, trying out different methods and go for the one that best suit you. Remember that whichever app monetization technique you choose, just make sure it can fetch you more money. There are lots of techniques used in creating mobile apps and different technologies to build the apps with.
To get started, you need to have an achievable goal and a concrete plan before writing any code. Draw out your app, create a plan that explains your idea. Talk to a developer to see if you are on the right path with the available technologies. Once your plan is in motion, see how you can proceed with the development process.
Fortunately, lots of top app development companies can guide you on what next to do. There are a few mobile app technologies to make your choice from when it comes to app development. You can create either cross-platform apps(Hybrid) or native apps (Swift for iOS or Java for Android). Ensure that you are familiar with the difference between the technologies and know the one that will work for you. A freelance developer is very affordable, but you may run the risk of getting a poor job done or worse nothing at all.
An app development company, on the other hand, are quite expensive, but you are sure to get a more reliable and responsive team (Web developers, graphic designers, back end developers, app developers, project managers, and testers). Basically, with an app development company, you get to sign contracts giving you guaranteed deliverables. Also, you will receive a functional build that you can trust. To master the art of becoming a successful app entrepreneur you need to try and learn new things continuously.
0 Comments